Six fire crews and a lifeboat were called to the scene, which has been documented by onlookers posting photographs on Twitter.Pictures show onlookers watching thick black smoke rising up from the pier and its building. There have been no reports of injuries.East Sussex Fire and Rescue Service said on its website: 'We were alerted at 15.13 on 30 July 2014 to reports of a small fire - believed to be in wall panelling - in a part of the pier housing arcade games.'(dailymail.co.uk)Bakudaily.az