The 3D graffiti project was initiated jointly by IDEA Public Union and YARAT Contemporary Art Space. The project included painting of a picture with 3D effects on the ground with specific environmental messages.

The graffiti work illustrates the Big Five animals of the Caucasus that were determined at the initiative of Vice-President of Heydar Aliyev Foundation, IDEA Founder Mrs. Leyla Aliyeva, as well as the importance of the protection of those animals. “The Big Five” project includes conservation of animals such as wolf, bear, eagle, the Caucasian leopard and gazelle that are inhabited in Azerbaijan and are listed among endangered animals.

The work by English artists Edward Shearon, James Titchner and Julian Phethean aims at raising awareness of environmental problems, and drawing attention to the problems throughout art.