Alhokair Fashion Retail will officially unveil Marks & Spencer’s flagship store in Baku today with its latest Spring Summer 2015 collections. To mark the iconic British clothing retailer’s first store in Azerbaijan, Alhokair will host an exclusive event at the store tonight, where over 200 guests including many of Azerbaijan’s leading celebrities will enjoy a special shopping event with live entertainment.
With spectacular views over the Caspian, Port Baku Mall is the country’s new luxury shopping destination and is home to Marks & Spencer’s new 1,700 square metre store. Here customers are able to shop Marks & Spencer’s extensive range of stylish, exceptional quality fashions across womenswear, menswear, kidswear and lingerie – as well as accessories and footwear products.
To help customers shop the extensive product offer, Marks & Spencer has a range of exclusive, easy to shop clothing sub-brands, each with its own distinct style and design characteristics. For example, in womenswear, Autograph emulates affordable designer quality with exquisite, understated elegance and luxury fabrics, Indigo Collection is the retailer’s authentic fashion denim and casualwear range and Limited Edition includes wearable trends, straight from the runway. In menswear, M&S Collection offers a considered edit of stylish wardrobe essentials with a focus on great quality everyday clothing, whilst Blue Harbour is inspired by classic British style and includes preppy polo shirts.
Each clothing brand is highlighted for customers through unique branding, visual merchandising kit and propping – with outfit suggestions displayed throughout the store to inspire and delight customers.
Jim McNicholas, Alhokair’s Retail Director for Marks & Spencer in the Caucasus and Central Asia region, said: "We’re delighted to officially unveil our new store at Port Baku Mall today. We’ve had a fantastic customer feedback with dresses, lingerie and kids’ clothing proving early favourites. The store’s inspiring design and latest Spring Summer collections highlight Marks & Spencer’s commitment to modern design, unparalleled innovation and exceptional quality and we are looking forward to welcoming even more customers to our store.”
M&S Port Baku, operated by Marks & Spencer’s long term franchise partner Alhokair Fashion Retail, is in line with M&S’s international strategy to work with leading franchise partners and secure prime positions in leading shopping malls. Alhokair currently operates 22 Marks & Spencer stores across Saudi Arabia, Kazakhstan, Georgia and Azerbaijan.
For further information, or to request images or interviews, please contact:
Marks & Spencer Corporate PR[email protected] +44 (0)20 8718 1919
Notes to Editors
About Marks & Spencer
•Marks & Spencer is one of the UK’s leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food.
•Established in 1884, Marks & Spencer currently has over 840 UK stores and over 480 international stores across 59 territories in Europe, the Middle East and Asia.
•For more information please visit http://corporate.marksandspencer.com
About Fawaz A. Alhokair & Co. (A Saudi Joint Stock Company)
•Fawaz A. Alhokair & Co. (SJSC) is a publicly traded retail conglomerate headquartered in Saudi Arabia. The company partners with over 65 international brands, operates in 17 countries and manages over 2,100 standalone mono-brand stores. The company’s portfolio includes leading global brands, such as Zara, Bershka, Massimo Dutti, Pull & Bear, Stradivarius, Zara Home, Uterqüe, Gap Inc., Mango, Topshop, La Senza, The Children’s Place, Marks & Spencer, Tesco F&F, and Grupo Cortefiel. Primary areas of operations include the domestic market of Saudi Arabia, other markets in the Middle East & North Africa, Central Asia and Caucasus regions and the United States. Fawaz A. Alhokair & Co. was registered as a partnership in 1990, incorporated as a joint stock company in 2006 and listed on the Saudi Stock Exchange in 2006. For more information, please visit fawazalhokairfashion.com
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