But, as part of a new online craze, their efforts are being mocked by people telling huge firms what they really think of their products and services.So-called 'honest slogans' are being shared by millions online as web-users photoshop existing logos to poke fun at big companies and their ad men.Originating from a blog by US graphic designer Clif Dickens, the images have now gone worldwide, with Lego, Pizza Hut and Ikea among the companies targeted.(dailymail.co.uk)Bakudaily.az