Kapital Bank celebrates
its 150th anniversary, marking a significant milestone that highlights the
bank’s rich history, continuous growth, and modern-day projects. We discuss the
recent successes and future goals of the country’s first bank, with Farid
Huseynov, Chairman of the Board.
Mentioning "150 years” itself indicates that the bank has a
successful history and experience. It requires the right strategy and teamwork
to maintain the title of the country’s first bank for 150 years. What is your
key to success ?
Being the first bank in
a rapidly growing and developing country and maintaining customer trust over
time requires great effort and motivation. Our biggest strategy and success
formula at Kapital Bank is prioritizing customer-centric service.
Since the founding of
the first savings bank in 1874, which we are the legal successor of, our bank
has initiated significant projects. These projects serve not only the financial
sector but also the overall welfare of our society. We continuously strive to
understand our customers’ needs and demands, offering them the right solutions
while adhering to the principles of accountability and transparency to achieve
sustainable development. We remain at the forefront of the financial sector
through correct technological investments and the implementation of fintech
solutions.
As you know, we
concluded the first half of 2024 with a net profit of 123.9 million manats, and
our assets have exceeded 10 billion manats. I would like to emphasize that a
significant part of our income has been returned to our customers as bonuses
within the loyalty program. Since last year, these bonuses (cashback, miles,
double VAT) have totaled 141 million manats. These investments are designed to
ensure a more sustainable future inline with our strategic approach. Today, I
can confidently say that at Kapital Bank, we pave the way for future
innovations with 150 years of experience.
Speaking of
digitalization, Kapital Bank is one of the first banks to popularize digitalization
in our country. What technological innovations are you implementing, and how do
these digital technologies affect your banking services?
Yes, indeed, as a part
of an ecosystem, we have achieved many firsts at every stage of our history and
continue to develop and improve our services. Models built on various
technologies play a significant role in achieving fast and effective results in
different directions, and artificial intelligence is applied in many of these
models.
We implement technological
innovations such as facial recognition, segmentation, pre-approval of loans,
risk management models, and converting customer inquiries from voice to text
and vice versa. For instance, obtaining a loan entirely online or placing a
deposit without visiting a branch are examples of this. I would also like to
highlight our analytical models, where we analyze big data to optimize products
and campaigns and better understand our customers’ needs.
The most important value
that digital technologies have brought us is enabling our customers to receive
services effectively without visiting branches. This also helps minimize the
use of paper documents and supports preventing environmental pollution. For
example, thanks to electronic documentation during banking transactions last
year, we saved nearly 8 million A4 papers, equivalent to 800 trees being
preserved.
We must also emphasize
our support and contributions to entrepreneurship and business development. A
significant part of our customer portfolio consists of SME and corporate
clients. In this direction, our Birbank Biznes mobile app adds value and
service to the business environment, especially small and medium-sized
enterprises. By making significant investments in this direction, we create
opportunities for SMEs to access their accounts and perform various financial
transactions anytime and anywhere.
Proudly, as a result of
all these digitalization initiatives, we are awarded numerous international
awards annually in various categories. Being awarded the "Best Use of AI in
Digital Transformation” by Global Finance magazine and Birbank’s mobile app
being ranked 1st in the "2024 Azerbaijan Mobile Banking Ranking” by Markswebb
consulting and research company is the best proof of this.
Of course, behind all
the successes we discussed is a strong team motivation and the efforts of the
large Kapital Bank family. Being the number one bank today and continuing to
offer innovative solutions to our customers in the future requires being a part
of sustainable development. I can confidently say that at Kapital Bank, we pave
the way for future innovations with 150 years of experience.
Kapital Bank also
undertakes significant work in the field of corporate social responsibility.
What are the bank’s future plans regarding sustainability and environmental
responsibility?
The direction of
corporate social responsibility is one of our main priorities. The Red Hearts
Foundation, created with the direct support of Kapital Bank, plays a
significant role in these areas.
The Red Hearts
Foundation supports three different directions: society, the environment, and
animals, creating positive impacts in environmental and social areas. Last year
alone, within the framework of the "Vətən bağı” project, nearly 1,000 trees
were planted in 5 regions, including Lerik, Dashkasan, Agstafa, Gazakh, and
Shabran. Through the "Təmiz mühit, Təmiz gələcək” campaign, 15 hectares of land
were cleared of more than 4 tons of waste. The "Kitabgəzər Kitabxanası” project
donated nearly 3,000 books to 55 rural schools in 29 districts and cities of
our country. Through the "Batareyaları təhvil ver, təbiəti qoru” project,
nearly 780 kg of batteries were collected and handed over to the Ministry of
Ecology and Natural Resources. Educational scholarship programs, initiatives
for the protection of animals, and other social projects are also part of the
foundation’s activities.
The financing of green
projects, significant discounts on eco-friendly car loans, efficient use of
eco-resources, and implementation of projects aimed at reducing waste are among
Kapital Bank’s main strategic directions. One of the key outcomes of these
projects in 2023 was the increase in digital transactions, an approach that
helps Kapital Bank contribute to both environmental protection and social
welfare.
I would also like to
highlight initiatives for the development of science and education. Within the
framework of our cooperation with the Ministry of Education, we are one of the
main partners of the National Subject Olympiads.
Regarding the second
part of your question, Kapital Bank’s 2024-2026 strategic plan is already
prepared, and ESG (environmental, social, and governance) is one of our main
strategic directions. At Kapital Bank, we consider sustainability as an
integral part of our strategic goals. In line with the roadmap prepared by the
Central Bank and the new strategy, we have many initiatives, and these are
reflected in our 2024-2026 development strategy. First of all, I would like to
emphasize our projects in the "Sustainable Finance Initiatives” and "Digital
Finance Initiatives” directions. We have been taking steps to increase
financial inclusion through the development of digital financial solutions and
the promotion of innovations since 2021, and we are receiving positive impacts
from our initiatives to date.
As our ESG activities
expand, the responsibilities of our leaders and employees in this direction
continue to grow. This includes commitments to the ecological nature of office
supplies, optimization of energy use, and aiming for further development in
these areas.
As a result, by placing
ESG principles at the center of our strategic planning and activities, we
ensure that both our leadership and employees take more initiatives in this
direction.
Mr. Huseynov, you mentioned
that there is a team spirit behind all your great successes. As we know, your
bank has over 5 000 employees. How do you ensure their motivation and
productivity?
I can answer this
question by mentioning that we have been awarded the "Great Place to Work”
certification by the international research and consulting company for the last
two years. What makes this award even more valuable is that it is based on the
feedback of our employees and confirms the quality of our corporate culture and
work environment.
We offer continuous
training and development programs to support the professional and personal
development of our employees. Additionally, through special educational
scholarship programs, the education expenses of several of our employees are
covered by the bank.
Our primary commitment
is to create the right work environment for our employees, who elevate us to
the top in customer-centric service, and to keep them constantly motivated.
How do you predict
future economic trends will affect Kapital Bank, and what steps are being taken
to prepare for these changes?
Future economic trends,
especially digitalization, regulatory changes, and economic fluctuations, can
certainly impact us as well, but as I mentioned earlier, both the roadmap
prepared by the Central Bank of Azerbaijan Republic and the country’s future
economic development plan prepare us more for the future. To prepare for these
changes, Kapital Bank is taking several important steps. First of all, we are
making significant investments in technology to expand our digital services,
which is crucial to maintaining the bank’s competitiveness and providing better
services to our customers.
I can also mention the
improvements in risk management. By using risk assessment tools and
methodologies within the regulations, our bank can better manage potential
risks. This is essential to ensure the financial stability of the bank and
increase its resilience to economic fluctuations.
Our bank also focuses on
various sources of income. By diversifying product ranges and introducing new
financial products, we reduce reliance on traditional banking services. This
approach ensures the bank is more resilient to economic changes and offers a
broader spectrum of services to its customers.
Finally, what would you
like to say to young people who want to build a career in the banking sector
and your customers?
My advice to young
people, especially our future colleagues, is to remain open to learning and
innovation. The financial sector is rapidly changing and evolving. To succeed,
you must develop your adaptability, closely follow technological innovations,
and create solutions that can simultaneously address various needs. Leadership
is not just about managing a team but also about inspiring, motivating, and
achieving success together. At Kapital Bank, we constantly support young
talents and create the necessary conditions for their development.
www.anews.az
Follow us !