leading mobile operator shared its technological achievements and development prospects
at the 2019 reporting conference.
Making commitment to prepare Azerbaijan for a new era
of connectivity and bringing technological innovations to the country in 2019,
Azercell Telecom as choice of more than 4.5 million subscribers, has managed to
maintain its leading position in mobile market of Azerbaijan with 49% of market
Azercell, the largest taxpayer in the
non-oil sector of the country for many years, in 2019 paid 112 million manat and
in 23 years overall 1 billion 845 million manat of budget payments, including
taxes to the state budget of the Republic of Azerbaijan. Last year more than 94
million USD and 1 billion 621 million USD in total was invested by the Company
in the development of the telecommunications sector of the country. In 2019, the
company spent more than 253,000 USD on social
projects. These figures prevailed 19 million USD over the 23 years.
Revealing the endless opportunities of the digital
world to its customers via new brand identity of the company introduced in 2019,
Azercell promised to change people’s lives fundamentally with the help of
modern technology. As a sign of agility and innovative spirit of Azercell that
embodies movement and development, creating a link between the past and the future,
the new logo represented a new era in the history of the company. For the first
time in the country, a 360-degree 3D projection was presented at an outstanding
event held on June 21st at Heydar Aliyev Centre with the
participation of government and business entities, public figures and media
representatives. About 300 drones presented a spectacular show for the
audience, creating an image of the Azerbaijani flag and map, the previous and
the new logo of Azercell in the sky.
Within the "Digital World in the Regions" project,
Azercell Telecom traveled to 26 different regions, organizing educational and
entertaining competitive programs for citizens to better inform the about new
Azercell made a dramatic change in 4G technologies
network across the regions of the country by late 2018 increasing its
geographic coverage by 366% and achieved 120% growth in the coverage of
population. Overall, 1617 new base stations had been installed by the company,
including 1217 of them operating on 4G network. Network quality expansion also led
to growth in consumption: the volume of Internet traffic transmitted through
Azercell network increased by 304%. European independent benchmarking test
conducted by "Systemics” in Azerbaijan confirmed that Azercell is superior to
all mobile operators in the country due to data transfer speed, information upload
period and quality parameters of downloaded video materials within the
framework of 4G technologies provided by the company in all regions of the
As one of the most important steps towards the
digitalization of the society Azercell has launched the first 5G pilot network
in the country and South Caucasian region a few months ago. Azercell was the
first and fastest to test the 5G network, and also carrying out its technical
update, thereby becoming on a par with the most advanced mobile operators in
the world. With the ability of downloading and uploading data up to 1.1 Gbit
per second, the 5G network is available for customers for free at Fountain
Square and on part of Nizami Street.
To accelerate the development of 5G, Azercell has
signed a Memorandum of Understanding (MoU) on the start of a strategic
partnership with Ericsson within this year's Bakutel Telecommunications
Aiming to provide immaculate customer service, overall
the company served about 6 million customers in 2019. More than 4 million 558
thousand customers had been served by Baku and Ganja call centers, over 1
million 48 thousand people – by front desk offices, more than 106 thousand
customers – over the online chat through the official website of Azercell and
over 58 thousand people – through the Social media channels.
Last year, Azercell presented an affordable internet
service for its customers traveling abroad. Monthly and Daily Roaming Internet
Packages made Internet more accessible and convenient for every Azercell customer
outside the country.
Creating comfortable communication options with their
friends and relatives, Azercell provided Monthly Internet packages with free access
to WhatsApp for subscribers. Combining both on-net and off-net minutes,
internet packages and unlimited chatting within, the new diversified "Serbest”
tariff packs gained huge popularity among the customers.
Azercell has also introduced "My Cabinet” personal
page with an updated features and modern design. In addition, the connection of
numbers to simple physical sim packages was completely eliminated, and the sale
of the numbers was realized through a centralized online database www.azercellim.com.
Due to the growing demand for digital services through
smartphones, during the last year Azercell has combined ivi, Zvuk, Azercell
Kids and Bookmate mobile applications under Azercell + services for
entertainment and efficient use.
At the same time, Azercell has made a significant contribution
to the development of large/medium and small businesses in our country by
launching "My Business Social” packs, making daily correspondence more
convenient for the corporate subscribers.
As the result of various updates and affordable rates
offered by Azercell, currently 58.6% of operator’s total subscriber base
constitute smartphone users.
Reflecting digitalization in its Corporate Social
Responsibility strategy as well, Azercell continued its efforts to promote
education, youth development, children rights protection, health protection,
digital literacy, and cultural heritage. In the framework of the "Digital World
in the Regions” summer project, the company representatives visited the
frontline - Cocuq Marcanli, boarding schools, orphanages and residents of IDP
camps, low-income families, presented them gifts and organized free medical
inspections at Azercell Mobile Dental and Mobile Eye Clinics.
Being active in protecting children and children's
rights, Azercell pays distinct attention to children safety in virtual world.
Last year the Company organized special
trainings for students, parents and teachers in educational institutions on
"Internet Security and Digital Citizenship". For the first time in
Azerbaijan, Azercell actively participated in projects organized by the Ministry
of Transport, Communications and High Technologies on issues such as cyber
security literacy and information security culture, information process
protection and safe internet use. In 2019, 588 students, 78 teachers and 76
parents benefited from the trainings on cyber security. As of the beginning of
the project, 1250 students, 219 parents and 178 teachers in total had attended
Operating as of 2010, initiated
and supported by Azercell, "Children’s Hotline” service received 3424 within the last year and 33 thousand
queries in overall during the 10 years accordingly.
At the 5th Children's
Paralympic Games supported It should be noted that
operating since 2011, Azercell Mobile Eye Clinic provided free eye examinations
to 901 people in Baku and regions over the past year. Serving to homeless
children and citizens in need of social care for 10 years, Mobile Dental Clinic
provided free 547 checkup and treatments for patients.
At the V Children Paralympian Tournament organized with the support of
Azercell, 111 children with disabilities from 8 regions competed for 19 medals
in 7 sports.
The Company has also made a
major contribution to the promotion of Azerbaijani culture and "2019 – The year
of Nasimi” initiative by uploading Imadaddin Nasimi’s literary heritage in 3
languages in the "Bookmate” application in
honor of the 650th anniversary of the
great poet and philosopher. With the participation of the cultural figures of
the country, heads of diplomatic corps operating in the country and representatives
of international organizations at the event held by Azercell, Nasimi’s heritage
had been featured in different languages.
In order to increase
interest in information technology in the country, Azercell performed as the
Digital Sponsor of the 31st
International Olympiad in Informatics held in 2019 by the Ministry of Transport Communications and High
Technologies and the Ministry of Education of the Republic of Azerbaijan.
Considering significance of the strong
and engaged Human Capital, in 2019 Azercell has invested over 973 000 USD to
development of its epmloyees. Moreover, 67 students from various institutions
have attended Student Programs initiated by Azercell during 2019, while 161
in-house and external training sessions were conducted by Azercell
It is quite natural that the
Company's innovative activity in various areas earned prestigious awards to
Azercell in 2019, which attracted the attention of both local and international
won the high-status US business award "Stevie” in the nominations of "The
Telecommunications Company of the Year”. The new brand identity presented by
Azercell was selected as the Innovative Event of the Year and the Company was
awarded the "Azerbaijan Innovation Award”. Azercell Telecom has also won
people’s choice award in nomination of the "Best Mobile Operator of the Year”
by Day.az Media Portal.
to make the digital world more accessible for its customers, Azercell will
continue to implement the latest technological solutions and
innovative projects in the country.