Google Glass's Frames: the fashion verdict

21:05 | 03.02.2014
Google Glass's Frames: the fashion verdict

Google Glass's Frames: the fashion verdict

It's not often that we can rejoice in the design of a hi-tech and fashionable product – we usually have to choose between the two. But the newly announced Google Frames buck that trend. The Google Titanium line, a collection of four unisex styles constructed to easily fit with the Google Glass camera, is spot on. The black titanium is sleek and minimal. These are the glasses Jil Sander wished she made, that Helmut Lang must be kicking himself for not putting out before retiring from fashion. These frames have all the hallmarks of timeless design – and that makes them stylish rather than fashionable.

When the concept of Google Glass was unleashed on us last year, most of us imagined a fusion between a pair of frames and a laptop. The result was far less chunky and, actually, quite subtle, considering that you're accessorising your forehead with a camera. But any attempt to just wear Google Glass on their own – and all the time – did make the wearer look like a Star Wars extra. Google's solution is to produce well-designed frames that are compatible with the camera equipment.The frames come in four different styles: Split, which is loosely based on a Ray-Ban Club Master with a thick top half and slim bottom frame; Thin and Bold, both of which are rectangular in shape; and the Curve, with its slightly more rounded shape. Although all the frames leave nothing to wish for in terms of design, there's no denying that having a camera, albeit a small one, attached to one eye kind of cramps the style. But we're always more comfortable with what we know and like – and scared and uncertain of something new or groundbreaking.Technology and fashion often struggle to go hand in hand: we rely on the former to be functional, versatile and practical, while the latter is anything but. Fashion is for now, not five years' time. The challenge for all the hi-tech giants such as Apple, Microsoft and Google, is to develop and produce tomorrow's gadgets in a tasteful way. Google appears to have risen to that challenge with their Google Glass frames.So here we are. Apple are hiring Burberry executives, and Google has designed fashionable glasses in-housethat I would argue transcend seasonal fads. Also, at less than £140, they're actually affordable – but bear in mind that the Google Glass technology will set you back just north of £900.(theguardian.com)ANN.Az

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