• $ 1.7
  • € 1.9944
  • ₽ 0.021616
  • ₺ 0.0426
  • £ 2.334

How a former doctor saves Nigerian women from 'useless husbands'

How a former doctor saves Nigerian women from 'useless husbands'
28.02.2014 19:00
Buycommonthings.com. It's hardly the catchiest of brand names and Olumide Olusanya knew it. Six months into running his online grocery business, the Nigerian entrepreneur was desperate to find a shorter, more memorable name -- but he'd run out of ideas.

And then it him. Like so many others, his Eureka moment came inside that steamy cocoon of inspiration where dirt is cleaned and geniuses are born: the shower."While I was in the shower one day," recalls Olusanya, "I just had an epiphany of sorts and then, 'yay, it will be Glue!'" he adds. "For the six months that we were in operation," explains Olusanya, "people were coming to site and then you see them coming back repeatedly -- so it looks like our service has a glue effect."To make it more appealing, Olusanya changed the word's two last letters and that's how Gloo.ng was born, Nigeria's leading online grocery store.A former doctor helping trauma patients in a Lagos hospital, Olusanya says he decided to go into business with his wife to try to cater to Nigeria's busy women with no time to shop at the supermarket."I saw the stress; I saw the love and passion of trying to keep up a very happy home, a very happy family; traveling up and down and then (being) busy on a daily basis," says Olusanya. "And then you have a husband that is totally useless at cooking or taking care of the house, so all this pressure you see coming on," he adds. "This for me was a way of trying to relieve her of that stress -- my own expression of love."Since then, the company has grown to employ nine staff, operating from inside a 20,000 square feet warehouse. And although it's yet to make a profit, Olusanya hopes he can expand the brand as more and more Nigerians turn to online shopping.Check out the video below to find out about Olusanya's efforts to ensure his customers are stuck like glue to his business and how he navigates the challenges of running an online store in Nigeria.(CNN)ANN.Az

Similar news
Similar news
Iran moves to gain control of Russian Astrakhan port
World 14:00
Iran moves to gain control of Russian Astrakhan port
Netanyahu to visit Trump in Washington to discuss Iran
World 12:00
Netanyahu to visit Trump in Washington to discuss Iran
Top Russian officials, foreign envoys attend wedding of Kadyrov's son
World 11:30
Top Russian officials, foreign envoys attend wedding of Kadyrov's son
Turkey launches probe into magazine over Prophet Muhammad cartoon
World 11:00
Turkey launches probe into magazine over Prophet Muhammad cartoon
UK court rejects challenge to block F-35 parts exports to Israel
World 10:30
UK court rejects challenge to block F-35 parts exports to Israel
France accused of sending nuclear waste to areas near Azerbaijan border – statement
World 13:00
France accused of sending nuclear waste to areas near Azerbaijan border – statement
Iran says uranium enrichment will continue despite recent strikes
World 11:00
Iran says uranium enrichment will continue despite recent strikes
Wildfires force temporary closure of Izmir airport in Turkey
World 10:30
Wildfires force temporary closure of Izmir airport in Turkey
Iranian officials reportedly called U.S. strikes on nuclear sites less destructive than expected – WP
World 10:00
Iranian officials reportedly called U.S. strikes on nuclear sites less destructive than expected – WP
Anews TV

Our official Youtube channel

Subscribe