This index measures the commitment of the consumer to a product or company (willingness-to-recommend index). By applying this unique assessment, Azercell proved its leadership  in customer services which is a clear example of successful experience in the country. The application of this innovative model of customer loyalty assessment enables Azercell to further understand the needs of customers and align its future activities with their demands. In 2016 Azercell also improved its technical base to maintain and increase customer satisfaction, and worked on further training of the personnel. Azercell has always stood out for its innovative initiatives in the sphere of customer service. The company established first Call Center operating on 24/7 basis in 1998 and first Regional Call Center in Gandja city in 2009. Providing not only face-to-face service, but also virtual, online services to its subscribers Azercell is constantly improving the quality of customer experience. 

The company has won a number of awards for its exceptional services focused on customer satisfaction. In addition,  Azercell visits and serves the subscribers who cannot come to Service Centers due to various reasons by sending its Mobile Customer Services right to their places which visited various regions and cities of Azerbaijan and met customer needs and expectations easily and promptly. The customers were provided with all services offered in Customer Service and AzEx offices. Azercell enjoys serving its subscribers at the largest customer service network –63 Front Office and Azercell Express offices and the largest sales network with 393 official sales points. These service and sales points operate all over the country to continuously provide Azercell customers with excellent services.