"Ümidli Gələcək” ("Reliable Future”) Youth Organization has launched the program of "Reintegration and rehabilitation of street children” at "Ümid Yeri” children’s shelter with the initiative and request of Azercell Telecom. The program includes assessment of primary social, psychological and legal needs of the children, study of causes of being exposed to street life and drafting individual care and development plan. Based on this plan, measures are taken to solve psychological and legal problems of the children, return them back to school and help them master some profession. In addition, parents and close and distant relatives of the children are searched and relevant actions are taken to help children regain their family. 

This is not the first project Azercell has carried out together with "Ümidli Gələcək” Public Union. Azerbaijan Children Hotline was launched in 2010 in order to provide children and the young initial support and relief and provide them various services. The hotline service is primarily aimed to provide children facing problems with social service, psychological and legal assistance and emotional support, advise on problem resolution and link children to the relevant institutions when needed. During its 5-year operation, the hotline service received 11,500 calls covering various problems. 

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Azercell Telecom LLC was founded in 1996 and since the first years sustains a leading position on the market. Azercell introduced number of technological innovations in Azerbaijan: GSM technology, advance payment mobile services, GPRS/EDGE, 24/7 Customer Care,M2M,MobilBank, full-time operating Azercell Express offices, mobile e-service "ASAN imza” (ASAN signature) and others. With 48,12 % share of Azerbaijan’s mobile market Azercell’s network covers 99,8% of the country’s population. Currently, the number of Azercell’s subscribers reached 4,5 million people. In 2011 Azercell deployed 3G and in 2012 the fourth generation network – LTE in Azerbaijan. The Company is the leader of Azerbaijan’s mobile communication industry and the biggest investor in the non-oil sector. Azercell is a part of TeliaSonera Group of Companies serving 186 million subscribers in 17 countries worldwide with 27,000 employees.