62-year-old Jacky O’Shaughnessy as underwear model

An image of Jacky O’Shaughnessy dressed only in lace underwear was posted on its Facebook and Instagram pages accompanied with the tagline: "sexy has no expiration date."Ms O’Shaughnessy began modelling for the brand after being scouted in a New York restaurant in 2011. She appeared in their Advanced Basics campaign, her first ever modelling shoot, which she described as "lots of fun".Speaking to Fashionista.com, she said: "You know, I’ve read so many times that modeling is vapid at best. I found it to be engaging and creative. It requires energy and an ability to communicate without words. Marsha had something in mind and took a lot of care to get it right."It wasn’t a big shoot with lots of people fussing and helping, it was just Marsha [the photographer] with her camera so it was very personal."The decision to use Jackie was widely praised on Facebook, with many applauding the retailer for "embracing old age" by using a model decades older than her youthful counterparts typically gracing the covers of fashion magazines and catwalks.One person commented: "I want to see more models like her! Amazing!", while another said: "Hope I age just as beautiful!"This is not the first time the retailer has controversially subverted fashion 'norms', after their New York store featured mannequins with visible pubic hair in the window - to very mixed reactions. Some commended the store for using mannequins of women in their natural state, while others found them "too graphic".(independent.co.uk)ANN.Az