The honor to serve 4,5 million subscribers for Azercell makes a huge difference with its overwhelming social activity, as well. Azercell’s official page has been active on Facebook, the most popular social network in Azerbaijan, for 9 years. It provides visitors with the latest information about novelties, tariffs and campaigns, as well as updates about social projects and services of the company. Azercell continues its customer services over Social Networks, including Facebook page which allows customers to get responses to their inquiriesand solve their problems. In addition, Azercell conducts interesting contests, entertaining games, campaigns and gives various presents to the social network users.
Azercell’s performance on social networks has been highly estimated byworld known "Socialbakers” companywhich awarded a leader of Azerbaijan’s mobile telecom market by "Socially devoted" Certificate. The studies conducted by the international company showed that Azercell responded to 100% of inquiries of the customers on its official Facebook page in October, November and December of 2016. Azercell is the only mobile operator in Azerbaijan with such a high result. The company also takes the leading position with 79% response rate on Twitter.
It should be noted that Azercell was the first mobile operator in Azerbaijan launching its official page on social networks, as well as online customer services. In 2012 Azercell was the only company in the country which obtained"Socially devoted" Certificate for the prompt response to customer inquiries on Facebook. In order to qualify for this award, the company is expected to demonstrate a high level of response index to the daily growing inquiries on official page. Along with the high number of fans, Azercell has taken the first places for customer engagement and active usage on its Facebook page. These novelties were aimed to build closer relations with the customers, update them about news and campaigns and save their time with prompt service delivery.
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