Its revolutionary cordless vacuum cleaner has achieved remarkable sales and even gave Dyson a bloody nose.
Now Gtech has developed a simple 'stealth' electric bicycle, called the eBike, it believes could revolutionise commuter culture and sweep millions of people into work.
The company was founded by inventor and entrepreneur, Nick Grey, in farm buildings in Worcestershire and is now an international business with a Queens Award for Excellence in Innovation.
The AirRam is powered by a lithium ion battery, the sort found in mobile phones and electric cars, and the company has used the same technology and an efficient brushless motor as the heart of an eBike.
The key feature of the new machine is that it looks like any other commuter bike because the battery is designed to mimic a sporty water bottle.
This stealthy design means commuters just might be able to beat the brigades of Lycra clad cyclists away from the lights without appearing to get any assistance.
Unlike other eBikes on the market there are no gears, rather there is a tiny motor built into the rear hub which assists the user to pedal to a cruising speed of some 15mph.
Also gone is the oily chain in favour of a carbon drive belt from the pedals to the rear wheel.
While the motor helps the user power their way along the road, or up hills, they still get exercise while bowling along at a good speed.
The detachable battery takes three hours to charge and is good for a 30 mile trip. It can be recharged over a thousand times so can cover 30,000 miles.
The bike is made from aluminium alloy, which is the same material used in modern aircraft, which means it is relatively light, at 16kg, and strong.
The fact there are no gears or chain means maintenance is kept to a minimum, while the tyres are reinforced with Kevlar to resist punctures and withstand wear and tear.
Mr Grey said: 'People love the fact no one can tell it's electric and when they ride it, they feel like Olympic cyclists.
'It is designed for those people who want to arrive fresh at work after a cycling commute, take a challenging country ride without their knees quaking or care for the environment by leaving the car in the garage.
'I have wanted to design a clean, environmentally friendly eBike for years. I find gears and power settings confusing, so our team have worked really hard to create a simple solution that anyone can ride.
'Young or old, adventurer or commuter, I would be proud if the Gtech eBike could bring simple, honest exercise back into peoples' lives.'
The company is so confident of its new product that it is allowing people to return it – free of charge – after two weeks if they don't like it.
The bike comes in two designs, a 20 inch sports frame with a crossbar and a 17 inch City step-through frame with a price tag of £1,695, which includes battery, charger and delivery.
To date the company has concentrated its design and development in the UK while using factories in China for the manufacturing, however, this is changing.
Mr Grey said: 'A key long-term objective of Gtech's is to bring at least 50 per cent of our manufacturing to the UK.
'Our new eBike is an important milestone because 20 per cent of the manufacturing is done in the Midlands.
'It means you can go online and design your own bike on a Monday and be riding it on Thursday.'
(dailymail.co.uk)
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