The biggest myth associated with victim blaming is that women are 'asking for it' because of their choice of dress.

A new London based campaign wants to see this myth abolished for good with their #ThisDoesn'tMeanYes movement.

The initiative, created by Rape Crisis London, aims to stamp out any suggestion that a woman can be blamed for her attack because of her choice in clothing.

To accompany the hashtag, the campaign has also produced over 2,000 photographs of 200 women in London accompanied by the logo #ThisDoesn'tMeanYes.

The images, shot by photographer Perou in Braithwaite Tunnel, aim to demonstrate that no matter what a woman wears she never deserves to be raped and the fault is always with the attacker.

On the campaign website, the charity points out the absurdity of placing blame on the victim's clothing. 

They say: 'There's a myth that surrounds women, a myth that embroils them: Women who dress or behave suggestively, women who are playful or who act provocatively, women who flirt or openly discuss sex – they're 'asking for it'.'

The charity goes on to explain that women shouldn't have to suppress their individuality in fear of an attack.  

'It's an insidious fable, and it needs to stop. 

'Every woman has a right to freedom of expression. No woman deserves to be raped for it.'

She said: 'For too long society has blamed rape victims for confusing the issue of consent – by drinking or dressing provocatively for example.

'It is not a crime to drink, but it is a crime to target someone who is no longer capable of consenting to sex through drink.' 

Just a month later an ONS report – based on the Crime Survey for England and Wales, which questions thousands of people – found a sizeable minority did think that people who had consumed alcohol before they were attacked should shoulder some responsibility.

Some 6 per cent said the victim is 'completely/mostly responsible' if they were drunk. A further 20 per cent said they were 'a little bit responsible'.

Two-thirds of respondents said the victim was 'not responsible' and 7 per cent didn't know.

Among those aged 25 to 44, around 23 per cent felt that a person who was drunk was at least partly responsible. For those aged 16 to 19, the figure was 33 per cent.

Sarah Green, from the campaign group End Violence Against Women Coalition, says that the concerning increase for victim blaming appears to be coming from the younger generation.

'We already know that a significant minority of the population are inclined to blame women for being raped, but what should be a cause of great concern in these figures is the fact that younger people are more likely to blame women and girls for rape.

'Young people today are bombarded with confusing messages about men and women and sexuality – women are constantly portrayed as sex objects and it is implied that it is 'natural' for men to pursue women to the point of coercion.' 

(dailymail.co.uk)