Red Bull’s social media channels, considered as global leaders in content and social marketing, will run a number of social media activations on a regional basis from now until the Games to support Baku 2015. 

Red Bull will focus their activities around a number of sports that are less well-known in Azerbaijan to help build awareness locally. These sports include Canoe Sprint, Beach Volleyball, Cycling (Road, BMX and Mountain Bike), Beach Soccer, 3x3 Basketball and Fencing. Red Bull will provide in-venue spectator entertainment, such as providing access to their range of outstanding DJs. Red Bull will also deliver entertainment for athletes in the Athletes Village.

Mr Simon Clegg, Chief Operating Officer of Baku 2015, said: "Red Bull is a globally recognised brand who will bring their distinctive style to the first ever European Games. They also boast an excellent track record of delivering successful events in Azerbaijan. They join other renowned international and Azerbaijani brands partnering and supporting this exciting addition to the sporting calendar.”

Red Bull have experience in organising and promoting events in Azerbaijan, most recently in 2014 by hosting the Thre3style world DJ championship final and the Flying Bach adaptation of Johann Sebastian Bach. Both events were the final legs of world tours and were sold out in Baku on multiple nights.

ENDS

Red Bull becomes the tenth Official Supporter of the Baku 2015 European Games, joining Azersun Holding, Bazarstore, McDonald’s Azerbaijan, Milla, Motorola Solutions, NAZ, Nestlé, Sitecore and Tickethour.

Baku 2015 is the first ever European Games, an exciting and innovative multi-sport event for the continent which will take place from 12 – 28 June 2015.

There will be a total of 20 sports at Baku 2015: 16 Olympic sports and four non-Olympic sports. More than 6,000 athletes from across Europe will be representing their nations over 17 days of competition.

Twelve of the sports will offer qualification opportunities for the Rio 2016 Olympic Games. Those sports include Archery, Athletics, Boxing, Cycling, Judo, Shooting, Swimming, Table Tennis, Taekwondo, Triathlon, Volleyball and Wrestling.

Baku was awarded the Games by the European Olympic Committees (EOC) in December 2012. The Baku European Games Operations Committee (BEGOC) will organise and run the Games in cooperation with the EOC.