Bakcell celebrates the first anniversary of its countrywide rebranding - VIDEO

The innovation and speed leader Bakcell celebrates the first anniversary of its
rebranding today, following the strategic and visual transformation it underwent in 2024.

Over the past year, Bakcell has taken major steps towards a digital future, increasingly
utilizing innovative and AI-powered solutions through its renewed design and brand
strategy. As part of this strategy, innovative products and services including Birinci Tariff,
VoWifi, Bakcell Fiber, Star tariffs, Bakcell Kart, and Tarif advisor have been introduced
to customers. These innovations are primarily aimed at expanding the range of
innovative products and services available to customers, thereby enhancing their overall
experience.

With its new brand strategy and customer-centric approach, Bakcell today offers the
fastest and most innovative products and services, especially in Karabakh and across
all regions of Azerbaijan. As a result of the rebranding, Bakcell contributes to the
development of Azerbaijan's digital transformation while also showcasing its
commitment to innovation, sustainability, and national values.

About Bakcell
Bakcell is Azerbaijan’s first and largest private telecommunications operator. Today, the
company serves over 3 million customers with high-quality, high-speed telecom
services. Through AI-powered innovations and smart solutions, Bakcell actively
supports the country’s sustainable development and remains one of the biggest
investors in Azerbaijan’s non-oil economy.

Bakcell is part of NEQSOL Holding, an international group of companies operating in
various sectors such as telecommunications, energy, high technology, and construction
across multiple countries.