Rolls-Royce enters Azerbaijan

Britain’s Rolls-Royce Motor Cars has announced the opening of its first dealership showroom in Baku, Azerbaijan.

The showroom will be managed by Improtex Motors, which the British automaker has appointed as the official dealer and representative in Azerbaijan. Considered one of the rising luxury marketplaces due to its proximity to Russia and the Middle East, Rolls-Royce will likely benefit from entering the Azerbaijani market as it continues to flourish.

Braking into Baku

Rolls-Royce’s new space measures 300-square meters and was unveiled by the automaker’s CEO Torsten Müller-Ötvös and Hasan Ismayilov, the general manager of Improtex Motors and Aziz Alizadeh brand manager. In addition, the showroom opening was attended by notable public figures and VIP guests of the automaker.

The showroom is located in the luxury district of Downtown Baku and can accommodate three Rolls-Royce models. The showroom has been designed to provide a relaxing atmosphere for discerning consumers who visit to commission their Rolls-Royce vehicle.

Rolls-Royce’s state-of-the-art showroom will offer the automaker’s bespoke services which are presented within a dedicated lounge. Here, consumers can configure a Rolls-Royce to their personal specifications with over 44,000 colors and a wide range of wood and leather options to select from.

To ensure brand continuity, the Baku space will have a direct line to Rolls-Royce’s Bespoke Studios housed at its headquarters in Goodwood, England.

Of the showroom opening, Rolls-Royce’s Mr. Müller-Ötvös said, “I am thrilled to announce the opening of our first showroom in the Caucasus region, and particularly in the vibrant city of Baku. The region has seen impressive economic growth, with an increasing demand from discerning customers for the pinnacle in luxury products. Azerbaijan, one of its key markets, boasts an already well-established luxury market and is widely considered to be the next global market opportunity.”

Elsewhere in the world, Rolls-Royce is responding to the enthusiasm following a behind-the-scenes documentary earlier in the year with an interactive, free exhibition that will travel to key cities throughout the globe.

After the “Inside Rolls-Royce” film aired on Britain’s Channel 4, the automaker realized just how much people admired the brand and its achievements and wanted to show some gratitude by creating a more immersive experience. Behind-the-scenes campaigns have generated a lot of attention for luxury brands, since they open up a world of design and craftsmanship that previously remained hidden.

Bakudaily.Az