Google opens first ever Google Shop

The store, to be called The Google shop, will sell the company’s range of Android phones and tablets, Chromebook laptops, and Chromecast TV services. The shop will hold tutorials showing consumers how to use the devices and hold demonstrations showing off key Google apps.

It is the first time that Google has opened a shop under its own name and highlights how online companies are increasingly exploring ways to open physical stores. Amazon is thought to be considering opening a shop in a standalone location in New York.

Google previously opened a "Chromezone” in the Tottenham Court Road shop in 2011, which was then rolled out across the UK by Dixons, the owner of Currys PC World. Google has also opened "Androidland” in shops in Australia.

However, this is the first time it has opened a shop under its own brand. It will operate as a "shop in shop” within the Currys PC Word. Google plans to open two further areas within Currys PC Worlds in Fulham, west London, and Thurrock, Essex.

James Elias, the UK marketing director for Google, said: "We’re incredibly excited to launch this space - the first of its kind anywhere in the world - in London with Currys PC World.

"The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life.

(telegraph.co.uk)