Video which documents the evolution of Italian beauty

23:30 | 16.07.2015
Video which documents the evolution of Italian beauty

Video which documents the evolution of Italian beauty

A beautiful new time-lapse video reveals how beauty standards in Italy have changed and evolved during the past 100 years.

The newly-released video, created by Cut.com as part of its 100 Years of Beauty, sees model Mackenzie Altig being transformed by a team of stylists into the typified image of female beauty in Italy for each decade of the last century.

Starting with a voluminous up do for the 1910s and ending with a backcombed half ponytail accented with Moschino jewelry in the 2010s, the video shows the radical changes to beauty trends that have taken place in Italy over the last 100 years.

The video begins with Mackenzie, fresh faced with free-flowing tresses, facing the camera ready for her style journey. The Cut.com stylists take hold of her hair, curling and pinning her hair up on to of her head, including a simple headband as a finishing touch and adding red lipstick to complete the 1910s look. 

Women in Italy were becoming more confident in this decade, with a burgeoning feminist movement working to obtain abortion and divorce rights. 

Next, Mackenzie's curls are smoothed out and wrapped into rolls on either side of her head for a sleek look. 

The make-up artists give her eyes the smoky treatment, with a thicker brow and a mat red lipstick. This 1920s look is completed with a long pearl necklace and a fitted black cap. The demure, stern look on her face is indicative of an era that saw Benito Mussolini take power and fascism rise. 

Although women's suffrage was partly introduced in this decade - confined only to certain women such as war widows and the literate - women were encouraged to return to the home. 

For the 1930s, the stylists go for a more natural look. Mackenzie's hair comes down and is teased into a voluminous curly long bob, her eye make-up is largely removed and her lips are slicked with a deep red gloss. 

Life under the fascist regime in Italy meant that women were very restricted in gender roles, with Mussolini encouraging women to have more children than ever to bolster Italian ranks. With that in mind, it's no surprise that the 1940s look is all-natural, make-up free and the hair pulled back into a braid.

With Mussolini out of the picture, post-war women were ready to begin their fight again. The 1950s look sees Mackenzie given an understated beehive hairstyle and a make-up look veering towards the natural side of things - just a subtle blush of pink applied to her lips.

One of Italy's most famous daughters, Sophia Loren, is clearly a big influence on the video's 1960s style. Mackenzie's eyes are slicked with liner into a cat eye point and her hair is teased into a loose and voluminous look that oozes glamour. It's a style that the stunning Sophia - who was one of the decade's most popular actresses - was often known to sport.

The 1970s were an extremely important era in Italian feminism. They achieved the right to abortion and for divorce as well as gaining equality with men in the eyes of the law.

Mackenzie's look for this era showcases these freedoms with a loose and tousled natural hairstyle with a bright flash of green shadow on her eyelids and an orange-tinged lipstick.

Then that show of free fun is followed by the most decadent look of all: that of the 1980s.  

But as opposed to the hairspray, teased-to-no-tomorrow hairstyles and over-blushed cheekbones that are the usual trend of this era, the Italian 80s look is considerably more elegant - perhaps to illustrate Italy's growing dominance in the fashion world. 
For this era, Mackenzie's hair is pulled into a glamorous up do on top of her head, held in place by a chunky gold headband. The look is completed with large gold hoop earrings and a heavy gold necklace.

Switching up to the 90s, Mackenzie is given a more androgynous look. Her locks coiffed into a quiff, with the rest of her tresses tucked into a bun at the base of her neck. 

With a wiggle of her bare shoulders and a turn of her head, Mackenzie looks as though she was ripped right out of Michael Jackson's famous face-morphing 1991 Black Or White music video.  

The next decade's styles see Mackenzie given a very feminine look with her hair curled into a wide bun about the base of her head, with black and white dangling earrings poking through. 

Showing the strength of modern Italian women in the 2000s, Mackenzie waves a stern finger at the camera. During this decade the gender pay gap has begun to close and there are more and more women entering parliament.

The video rounds up with a 2010s look that is full of glitz and glamour, from a a curled half up do paired with cat eye sunglasses, huge gold and red earrings and a chunky Moschino necklace. Her make-up leans toward the pinks with blush, lipstick and eye shadow.

The video is the latest in Cut.com's extremely popular series. Previous installments have included Korea, Russia and even Iran. 

(dailymail.co.uk)

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