Apple Watch: Does anyone need a smartwatch? - PHOTO

On Tuesday, his successor Tim Cook took to the stage at an event in California hoping to follow suit, by unveiling a smartwatch that Apple hopes will finally put a wearable device onto the average Joe's wrist.But does the Apple Watch do enough to kick-start a hitherto lacklustre market?James McQuivey, an analyst at the research firm Forrester who has seen the iPhone and iPad launches come and go, certainly thinks so."I think it is very clearly one of those moments," he told the BBC."People know they need watches, they know that they need smartphones, and Apple has made a combination of those things that is better than each of them."However he admits that there is no "killer app" on the device. Rather, the Apple Watch is a "collection of benefits", which will appeal to those who already spend an awful amount of time checking their phones each day."This is not asking people who are analogue to become digital," he explains."This is asking people who are already digital to take it to the next level."Indeed, Apple is not marketing its watch at technophobes or novices.For a start, the Watch only works with an iPhone, and offers little in terms of functionality that cannot already be done by its bigger sister.Additionally, few of the Watch's integrated technologies are particularly revolutionary. A heart monitor may enable more accurate health readings, but several apps on the iPhone already offer similar capabilities.Its contactless payments facility replicates what many in Europe can already do with credit and debit cards.It may be the case that the device's user interface is its biggest innovation - thanks to the Digital Crown control that lets users navigate around apps, and the introduction of a "force touch" pressure-sensitive display.Even so, some may find the device rather more cumbersome for sending messages or reading texts than a quick glance at their smartphone.(BBC)Bakudaily.Az