• $
  • £

Has Microsoft lost 'touch' with what consumers want?

Has Microsoft lost 'touch' with what consumers want?
27.11.2013 17:00
Microsoft’s big hope with Windows 8 was that it would spawn a new wave of demand for touch-enabled PCs that would revitalize a declining industry. Needless to say that hasn’t happened so far and new data from NPD DisplaySearch estimates that touch-enabled notebooks will account for just 11% of all notebooks shipped in 2013, which is a pretty low number given that the entire premise of Microsoft’s new operating system is to bring tablet-style touch capabilities to personal computers.NPD DisplaySearch says that at some point touch-based PCs will catch on if for no other reason than anyone who wants to buy a new PC over the next few years will want to get one so they can take advantage of the new Windows touch capabilities.“Premium pricing and a lack of compelling uses for touch screens on notebooks continue to hinder adoption,” explains NPD DisplaySearch analyst Richard Shim. “As touch interfaces become increasingly common across all mobile devices, however, it is just a matter of time before the technology also becomes more prevalent in notebooks.”NPD’s new research backs up research released earlier this year by IDC estimating that touch-based laptops will only account for between 10% and 15% of all laptops shipped this year. At the time IDC analyst Bob O’Donnell said that “touch is just not that compelling for most” PC users because “there are not that many touch-required apps that people feel they must have.”(BGR.com)ANN.Az
Similar news
Similar news
China sent 280 container trains to Europe via Middle Corridor since early 2024
Business 16:09
China sent 280 container trains to Europe via Middle Corridor since early 2024
Azerbaijan and Ukraine explore avenues for deepening economic ties
Business 17:30
Azerbaijan and Ukraine explore avenues for deepening economic ties
Azerbaijan imports $900M worth of goods from Türkiye in 5 months
Business 13:30
Azerbaijan imports $900M worth of goods from Türkiye in 5 months
35 projects implemented in liberated territories of Azerbaijan in 2023
Business 16:00
35 projects implemented in liberated territories of Azerbaijan in 2023
Israeli companies invited to investment projects in Karabakh’s industrial parks
Business 18:30
Israeli companies invited to investment projects in Karabakh’s industrial parks
Italian firms interested in participating in projects to be implemented in Karabakh
Business 14:00
Italian firms interested in participating in projects to be implemented in Karabakh
Azerbaijani economy minister, governor of St. Petersburg mull enhancing joint activities in shipbuilding
Business 15:00
Azerbaijani economy minister, governor of St. Petersburg mull enhancing joint activities in shipbuilding
Russia-Azerbaijan trade reaches $4.4 billion, Russian ambassador says
Business 10:00
Russia-Azerbaijan trade reaches $4.4 billion, Russian ambassador says
Azerbaijan to increase value of non-oil exports to $5B by 2026
Business 14:00
Azerbaijan to increase value of non-oil exports to $5B by 2026
Anews TV

Our official Youtube channel

Subscribe