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The Hottest Cars In Paris: Auto Show Preview - PHOTO

The Hottest Cars In Paris: Auto Show Preview - PHOTO
03.10.2014 17:00
This week in Paris the world's luxury automakers will show off their best new work.

The Mondial de l'Automobile 2014 (Paris Auto Show) opens to the public on this Saturday, October 4, primed to dovetail perfectly with the final catcalls of Paris Fashion Week. And like the fashion designers before them, automakers will be doing their best to scatter their own catwalks, as it were, with style. (Or in the case of Stella McCartney's wrapped Jaguar XEs, employ fashion stars directly.)These days, with consumers more educated and demanding than ever, they've got to."I don’t think there’s any separation between architecture, interiors, art, music, fashion anymore -- they all blend together," said Keith Baptista at breakfast in Soho last week. The co-founder of MADE Studios had just finished his company's run of Lexus-sponsored New York fashion shows. "In order for automakers to reach those luxury customers, they have to be there. They have to be involved in those worlds.”While it’s not as influential as the shows in Detroit and Los Angeles, the Paris Auto Show is a crucial opportunity for luxury automakers to flex some of their considerable muscle in their own backyard. And for foreign automakers like Citroen, Renault, Skoda, Vauxhall, and Peugeot that sell primarily in Europe and Asia, it’s vital.(bloomberg.com)Bakudaily.Az

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