Twitter Expands Lead Generation Cards to All Businesses

The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you'll see an option to sign up with your Twitter handle and connected email already filled out.SEE ALSO: Can Twitter Make 'T-Commerce' a Thing?In a case study quoted on Twitter's blog, outdoor gear and apparel company Rock/Creek saw a 4.6% engagement rate and generated more than 1,700 new email contacts in one week by using a Card within a Promoted Tweet. The company had offered a drawing to win a free pair of Chaco sandals to consumers who shared their email addresses.To begin accessing Lead Generation Cards, businesses need to register with a Twitter ad account here.The expansion of the Lead Generation Cards comes after Twitter announced it hired former Ticketmaster CEO Nathan Hubbard earlier this week, fueling speculation that the company was planning to redouble its efforts to promote commerce on the site.(mashable.com)Bakudaily.az