Google offers cash support to Europe's news groups

The funds - which are part of a wider package - will be used to support the organisations' efforts to earn money from their own online coverage.

The Financial Times, the Guardian, Spain's El Pais and Germany's Die Zeit are among those backing the initiative.

But several media groups that have been critical of Google are not involved.

Publications belonging to Rupert Murdoch's News Corp and the Berlin-based Axel Springer group are among those absent from a list of "founding partners", although Google has said they are welcome to join.

The US company previously agreed to set up a similar fund to support French media organisations in 2013 in order to settle a dispute about its right to show headlines and text culled from their sites on its Google News facility.

At the time, analysts said the agreement "opened the door" to similar agreements in other countries where newspapers were also seeking licensing fees.

Organisations that do accept funds from the firm may need to assure their readers that they have taken steps to avoid a conflict of interest in their subsequent coverage of its activities.

The European Union:

recently accused Google of abusing a monopoly position in online search

is investigating whether the firm unfairly bundles its Android apps

is expected to try to tighten restrictions on how the wider tech sector makes use of the public's personal data

And these contentious issues are likely to feature prominently in the European media's news and comments sections over the coming months.

'Test of success'

In addition to its innovation fund, Google has also pledged to:

work with European publishers to discuss ways to boost revenues via the use of ads, apps, paywalls and analytics data

pay for three of its own workers - based in Paris, Hamburg and London - to provide digital skills training to journalists

fund research to investigate how people consume news and find new techniques to crowdsource information

"Through the Digital News Initiative, Google will work hand in hand with news publishers and journalism organisations to help develop more sustainable models for news," said Carlo D'Asaro Biondo, president of strategic relationships for Google in Europe.

"This is just the beginning, and we invite others to join us."

However, at least one of the parties involved is wary that the deal might promise more than it ultimately delivers.

"We welcome the Digital News Initiative, and see its real potential. But that potential depends on whether, having been conceived by Google in Europe, it is now adopted by Google [bosses at its US headquarters] in Mountain View," said Tony Danker, international director of Guardian News & Media Limited.

"The test of success is whether it leads to meaningful change to ensure journalism flourishes in the digital age."

(BBC)