HTC looks to become latest to cash in on gold smartphone rush

HTC on Monday announced a new gold color option for the HTC One in European countries, thus taking on the gold versions of Apple’s iPhone 5s and Samsung’s Galaxy S4. Unlike the 18-carat gold HTC One MOBO-branded device that costs $4,500 and was first shown about a month ago, the new HTC One handset only comes with a gold paint job and is just one of many color options for the HTC One including silver, black, red and blue, BGR.com reported.Except for the gold color, there’s nothing new about this HTC One model. It’s basically the high-end same device HTC launched in early 2013 sporting a new color option. While the new version has been made official in London, actual prices and availability dates have not been mentioned.In September, Apple launched its new flagship handset in a gold option, a first for the iPhone family and a color that turned out to be quite a success. Before the iPhone 5s started selling, Samsung came out with its own gold Galaxy S4 model in selected markets and tried to remind buyers that it actually sold various gold handsets in the past, long before the gold iPhone 5s became official.ANN.Az